Media Kit: Hiking with Shawn

Exploring Southern Illinois and Beyond

Welcome to the official media kit for Hiking with Shawn! This page provides all the essential information about my brand, audience, and opportunities for collaboration. Let’s work together to inspire and connect with outdoor enthusiasts everywhere.

About Hiking with Shawn

Hiking with Shawn is your ultimate guide to outdoor recreation in the Shawnee National Forest and Southern Illinois. Through blogs, videos, social media, and community engagement, I aim to showcase the beauty and adventure of the region, from hiking and cycling to kayaking and camping.

Founded by Southern Illinois native Shawn Gossman, the brand is fueled by a deep passion for nature, conservation, and storytelling. Hiking with Shawn inspires people to explore, connect, and preserve the great outdoors.

Key Highlights:

• 8 years of YouTube content creation.
• 6,030 YouTube subscribers (and growing).
• Expertise in outdoor recreation, hiking guides, and event promotion.
• Partnerships with local businesses, tourism boards, and outdoor brands.

Audience Overview

Hiking with Shawn reaches a loyal and engaged audience of outdoor enthusiasts, adventurers, and travelers interested in exploring nature responsibly.

By the Numbers

• Website Visitors: ~22,000 monthly pageviews, 98% unique visitors.
• Social Media Following:
  • Facebook: 21,000+ followers
  • Instagram: 6,000+ followers
  • X (formerly Twitter): 6,000+ followers
• YouTube Performance:
  • 18.7K views in the last 28 days
  • 463.8 hours of watch time
  • Shorts: 500-2,000 weekly views
  • Long-form: 1,000-3,000 weekly views

Demographics

• Age Range: 25–54 years old
• Location: Primarily Southern Illinois, nearby regional cities (St Louis, Chicago), and the Midwest, with a growing national audience.
• Interests: Outdoor recreation (hiking, biking, kayaking, and camping), travel (local and regional), fitness (outdoor), and local attractions (lodging, dining, and sightseeing).

Partnership Opportunities

Hiking with Shawn offers a range of customizable partnership opportunities designed to align with your brand’s goals and connect with a highly engaged outdoor audience.

Advertising & Sponsorships

• Sponsored blog posts
  • $250 per post if you write it
  • $500 per post if I write it
  • TERMS: One Do-Follow link is allowed. Content must be original and not written by AI. Third-party images are not accepted.
• Sponsored YouTube videos
  • Dedicated Video: $500
  • Mention in Video: $250 per video
• Dedicated social media posts
  • Facebook Post: $200 each
  • Instagram Post: $150 each
  • Instagram Story: $75 each
  • X: $50 each
• Newsletter placements
  • Main Sponsor: $200 a month
  • Secondary Ad: $100 an ad per month

Product Collaborations

• Gear and product reviews
  • $150 + Product Provided (blog review)
  • $300 + Product Provided (video review)
• Giveaway campaigns
• Custom content creation
  • 1 blog post + 1 social media ad: $350 per package
  • 1 blog post + YouTube video ad + 1 social media ad: $550 per package
  • 1 blog post + newsletter main sponsor + YouTube video ad + 3 social media ads: $1,000 per package

Why Partner with Hiking with Shawn?

• Credibility: Recognized authority in Southern Illinois outdoor recreation.
• Authenticity: Honest, relatable storytelling builds trust with the audience.
• Reach: A growing platform across multiple channels to maximize visibility.
• Results-Oriented: Proven ability to drive traffic, engagement, and conversions.

Past Collaborations

Here are just a few examples of how Hiking with Shawn has partnered successfully:

• Collaborated with local tourism boards to promote seasonal events.
• Highlighted small businesses through blog features and YouTube videos.
• Partnered with outdoor brands for gear reviews and giveaways.

Contact Information

Ready to collaborate or have questions? Let’s connect!

📧 Email: [email protected]
🌐 Website: HikingWithShawn.com Contact Page
📱 Social Media: @HikingWithShawn on Facebook, Instagram, X, and YouTube.